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Updated · MarketWatch · May 6Diageo shares advance 6.34% in strong trading session
11 articles · Updated · MarketWatch · May 6
- The stock closed at £15.69 on Wednesday as the FTSE 100 rose 2.15% to 10,438.66 in a broadly positive UK market session.
- Despite the gain, Diageo remains 29.17% below its 52-week high of £22.15 reached on 19 May.
- Trading volume was 6.9 million shares, below the 50-day average of 8.1 million, indicating the rally came on lighter-than-usual turnover.
Is Diageo's stock surge a false dawn given its severe sales slump in the critical US market? Diageo is chasing Gen Z with new drinks. Is the company abandoning its lucrative premium spirits strategy?