The fund begins trading Thursday under ticker BUYB, tracking an equal-weighted index of 68 S&P 500 companies that have cut share counts annually for 10 years.
It launches as the S&P 500 yields about 1%, near record lows, after companies spent just over $1 trillion on buybacks versus $665 billion on dividends through September 2025.
The ETF charges 0.39%, has relatively low technology exposure at 13%, and extends ProShares' Aristocrats range as investors seek alternatives to dividend-focused strategies and concentrated big-tech holdings.
With tech dominating the market, does this buyback-focused ETF offer true diversification and safer returns?
Are corporate buybacks a sign of management confidence or a risky strategy that destroys long-term value?