Yatsen Group highlights $100m R&D push for technology-driven beauty
Updated
Updated · PR Newswire · May 7
Yatsen Group highlights $100m R&D push for technology-driven beauty
7 articles · Updated · PR Newswire · May 7
The China-based company said it has invested about RMB700m since 2020, with research centres in Shanghai, Guangzhou and Toulouse.
Yatsen said Chinese brands' share of China's beauty market rose to 57% in 2024 from 43% in 2015 as consumers increasingly prioritised efficacy, safety and scientific credibility over price.
The group said its innovation network includes six joint labs and 20-plus collaborations, while Perfect Diary has expanded in Southeast Asia and Japan, reflecting broader global ambitions for Chinese beauty brands.
Is C-beauty's blend of high-tech innovation and cultural pride the formula that will finally dethrone Western cosmetic giants worldwide?
As Chinese brands invest billions in R&D, can they conquer the global market while battling a massive counterfeit crisis at home?
The $100M R&D Bet That Reshaped Yatsen’s Beauty Leadership and Global Ambitions
Overview
Between 2020 and 2026, Yatsen Holding Limited transformed its business by investing $100 million in R&D to address intense market pressures and rising consumer demand for scientifically proven beauty products. This investment built a global research network that fueled innovations like makeup skinification and clinic-grade skincare technologies. These science-backed products drove Yatsen's growth and improved profitability, helping the company expand internationally and capture top market shares in Asia. Alongside innovation, Yatsen embraced sustainability through eco-friendly formulations and strong ESG commitments, reinforcing its leadership. This strategic pivot not only strengthened Yatsen’s market position but also set a new standard for the beauty industry’s future.