Updated
Updated · Digital Camera World · May 6
Canon EOS R10 remains Japan's top-selling camera in April 2026
Updated
Updated · Digital Camera World · May 6

Canon EOS R10 remains Japan's top-selling camera in April 2026

8 articles · Updated · Digital Camera World · May 6
  • BCN+R's April 1-30 rankings put the RF-S 18-150mm kit first, ahead of Nikon's Z50 kit in second and Canon's EOS R50 double zoom kit in third.
  • Canon took four of the top 10 places, while Sony's ZV-E10 II appeared twice after briefly ending the R10's run in March 2025.
  • Launched in 2022, the APS-C mirrorless model has sustained demand in Japan with beginner-friendly pricing, strong autofocus, 4K video, fast burst shooting and a lightweight body.
With rising prices and a new model rumored, is now the worst time to buy Japan's most popular camera?
As AI drives up memory costs, is Canon’s best-selling camera becoming a threat to its own profits?