Henkel first-quarter organic sales rise and beat expectations
Updated
Updated · The Wall Street Journal · May 7
Henkel first-quarter organic sales rise and beat expectations
9 articles · Updated · The Wall Street Journal · May 7
The German maker of Schwarzkopf and Persil reported sales of 4.95 billion euros, above analysts’ 4.89 billion euro forecast and ahead of expected 1% organic growth.
Henkel maintained its full-year outlook for 1% to 3% organic sales growth as it pursues acquisitions including Olaplex, Not Your Mother’s and coatings company Stahl.
The group is reshaping its consumer business around higher-growth, higher-margin premium brands, mirroring broader moves by rivals such as Unilever and Reckitt toward premium personal care.
With Olaplex's stock down 95%, can Henkel's $1.4 billion bet revive the brand or is it catching a falling knife?
As rivals also hunt for premium brands, does Henkel's strategy offer a unique edge or is it just following the herd?