Adidas launches Timothée Chalamet-led World Cup campaign
Updated
Updated · The Wall Street Journal · May 6
Adidas launches Timothée Chalamet-led World Cup campaign
7 articles · Updated · The Wall Street Journal · May 6
The five-minute advert also features Lionel Messi, Bad Bunny, Jude Bellingham and Trinity Rodman ahead of the June-July tournament across the US, Canada and Mexico.
Adidas says the push is central to boosting US sales, with live events planned in Atlanta, Los Angeles, Houston, Toronto and New York as it tries to narrow the gap with Nike.
The company has sold about 250 million euros of 2026 World Cup products, even as WARC Media forecasts no incremental US ad-spending lift from this year's tournament.
Beyond selling shoes, can the World Cup's marketing frenzy truly embed soccer in American culture?
Is Adidas's star-studded ad a marketing masterstroke or a costly bet in a fractured media world?