Businesses launch ChatGPT apps as OpenAI sees surge in publications

12 articles · Updated · The Wall Street Journal · May 7

OpenAI says hundreds of apps are now live, with new launches daily, after recent rollouts by Starbucks, Little Caesars, Wyndham Hotels and earlier Lowe's and Zillow.
The company says a streamlined approval process helped drive growth, while brands use the apps to answer questions and guide customers toward purchases, often on their own sites or apps.
Challenges remain over discoverability, analytics, data sharing and ownership of customer relationships, even as OpenAI pushes ChatGPT to become a primary interface for consumer and workplace services.

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