California Post seeks readership and influence in Los Angeles
Updated
Updated · Hollywood Reporter · May 6
California Post seeks readership and influence in Los Angeles
13 articles · Updated · Hollywood Reporter · May 6
Launched in late January from the Fox lot, Rupert Murdoch's tabloid has attacked Governor Gavin Newsom, Mayor Karen Bass and Hollywood figures while withholding circulation and newsletter figures.
Editor Nick Papps says the paper aims to be a conservative disruptor, and New York Post executive Keith Poole says subscriptions and sales have risen by many multiples.
The venture targets readers alienated by California's mainstream media, but analysts say Los Angeles is a graveyard for print newspapers and entertainment insiders largely see the outlet as an annoyance.
Can an old-school tabloid model find a sustainable audience in California, or is it simply an expensive tool for influence?
With AI gutting online news traffic, what is the California Post's real strategy for long-term digital survival?