EUIPO partly upholds Apple opposition to Chinese citrus logo trademark
Updated
Updated · 9to5Mac · May 6
EUIPO partly upholds Apple opposition to Chinese citrus logo trademark
5 articles · Updated · 9to5Mac · May 6
The office blocked Yichun Qinningmeng Electronics from registering the mark for keyboards and other computer-related goods in the EU, but allowed it for solar panels.
EUIPO said Apple has a strong EU reputation in computer-related products, making consumers likely to form a mental link despite only low visual similarity between the logos.
Apple filed the opposition last July, arguing the fruit logo could unfairly benefit from its brand; EUIPO found solar panels served different consumers, needs and distribution channels.
Does Apple's legal victory mean it now owns any fruit-based logo in the tech industry?
If a logo isn't confusingly similar, can a tech giant still block it from being registered?