9 articles · Updated · The Wall Street Journal · May 6
The Michigan-based company halved 2026 guidance to $3-$3.50 a share from $6, posted a $0.56-per-share quarterly loss and saw shares fall 18% after hours.
Chief financial officer Roxanne Warner said the Iran war, weak consumer confidence and a soft housing market pushed buyers toward cheaper replacement models and away from Whirlpool's higher-margin products.
Whirlpool said a new 25% tariff on imported appliances should aid its largely US-made business, while July list prices will rise about 4% after rivals also lifted prices.
With demand at recession-level lows, will Whirlpool's aggressive price hikes save the company or accelerate its decline?
Caught between war, tariffs, and a frozen housing market, can Whirlpool's strategic overhaul secure its future as a top US manufacturer?