5 articles · Updated · MediaPost Communications · May 6
Guideline's latest US Ad Market Tracker showed March growth at 2.8% from a year earlier, after February's double-digit surge.
The slowdown reflected the absence of major sports-driven advertising sales that had boosted February, including NBC's Olympics, Super Bowl and other marquee events.
March's reading marked a return to low single-digit expansion for the market after an unusually strong prior month lifted by high-profile sports programming.
Beyond NBC's Olympic spectacle, what is the true health of the U.S. advertising market?
Are booming Retail Media Networks the ad industry's new gold rush or its next big bubble?