Snap advertising revenue growth slows to 3% in first quarter

12 articles · Updated · The Information · May 6

Overall revenue still rose 12%, with subscriptions contributing 19% of total sales, while the company forecast 14% growth in the second quarter.
Snap said small and medium-sized businesses showed some improvement, but large North American advertisers remained a headwind for its core ad business.
Earlier on Wednesday, Snap said Middle East conflict cut March ad revenue by $20 million to $25 million, underscoring continued geopolitical and advertiser pressures.

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