IGN Entertainment releases report on generational entertainment consumption
Updated
Updated · GamesIndustry.biz · May 5
IGN Entertainment releases report on generational entertainment consumption
3 articles · Updated · GamesIndustry.biz · May 5
Produced with Kantar and UC Berkeley, the study polled thousands of committed consumers in the US, UK and Australia across Gen X, Millennials and Gen Z.
It found 62% no longer buy full-price games and 71% no longer purchase physical music, while Gen Z favours multiplayer and social discovery more than older groups.
IGN said the formerly internal research will help guide strategy and its Imagine AI targeting tool, with further analysis due later this year.
Why is Gen Z, the biggest user of AI, rapidly losing trust in it, and what does this mean for marketers?
With Gen Z killing platform loyalty by chasing single titles, how can streaming and game services survive?