Burger King posts biggest US same-store sales rise in two years
Updated
Updated · The Wall Street Journal · May 6
Burger King posts biggest US same-store sales rise in two years
10 articles · Updated · The Wall Street Journal · May 6
The chain said quarterly U.S. same-store sales rose 5.8%, with U.S. chief Tom Curtis crediting an upgraded Whopper and about 7,000 customer conversations.
Curtis said feedback from the campaign helped identify menu changes and operational problems at individual restaurants, while Burger King also worked to match McDonald's value offerings.