OpenAI launches B2B Signals on enterprise AI adoption
Updated
Updated · OpenAI · May 6
OpenAI launches B2B Signals on enterprise AI adoption
2 articles · Updated · OpenAI · May 6
The first release says frontier firms use 3.5 times more intelligence per worker than typical peers, up from 2 times in April 2025, and send 16 times more Codex messages.
OpenAI said message volume explains only 36% of the gap, with richer, more complex use and agentic tools such as ChatGPT Agent, Deep Research and GPTs driving the rest.
The company said the privacy-preserving, aggregated measure will track AI diffusion across industries and functions as businesses move from broad access toward governance, production workflows and delegated work with agents.
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Closing the AI Adoption Gap: How Frontier Enterprises Achieve 3.8x Greater AI Integration
Overview
In 2026, OpenAI launched B2B Signals, a privacy-focused service that benchmarks enterprise AI adoption by analyzing anonymized usage data. This revealed a growing gap between frontier enterprises—top users deeply integrating advanced AI tools like Codex and agentic workflows—and typical firms struggling with organizational changes. Frontier firms gain significant productivity and competitive advantages by redesigning workflows, developing specialized talent, and fostering transparent cultures. To help more companies scale AI beyond pilots, OpenAI introduced the Frontier platform and formed strategic consulting alliances, combining advanced technology with organizational expertise. This ecosystem supports businesses in transforming operations and achieving sustained AI-driven growth amid an evolving competitive landscape.