Amazon cut the 13-inch 16GB/512GB model to $949 in Silver, Midnight and Sky Blue, while B&H offered select 15-inch bundles with more than $200 in savings.
Amazon also set lows on Apple's 11-inch M4 iPad Air at $519.99 and AirPods Max 2 at $509.99, with AirPods Pro 3 at $200 and other MacBook discounts continuing.
The promotions arrive ahead of Mother's Day and alongside Amazon's May the 4th sale, with the base M5 Max MacBook Pro also discounted by $300 at B&H.
With AI and new leadership, is Apple’s strategy of deep discounts and tech innovation enough to maintain its dominance as market pressures rise?
Are Star Wars Day and themed sales becoming essential tools for retailers to drive engagement and loyalty, or do they risk consumer fatigue?
As online AI shopping agents gain influence, how might brands adapt to maintain trust and visibility in a rapidly changing retail landscape?