Apple R&D spending tops 10.3% of revenue in March quarter
Updated
Updated · CNBC · May 6
Apple R&D spending tops 10.3% of revenue in March quarter
14 articles · Updated · CNBC · May 6
The share rose from 7.6% in the prior quarter and 9% a year earlier, while R&D increased nearly 34% year on year as sales grew 17%.
Executives and analysts linked the jump to Apple’s AI push, with Tim Cook saying investment is accelerating and updates to Siri and Apple Intelligence due later this year.
The increase marks Apple’s highest R&D intensity in at least 30 years, as investors watch June’s WWDC and a leadership handover to John Ternus in September.
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