The Wall Street bank is charging 50 basis points per transaction in a pilot, with access planned for all 8.6 million E*Trade clients later this year.
The pricing undercuts major US rivals including Coinbase, Robinhood and Charles Schwab, as Morgan Stanley pushes into retail cryptocurrency trading.
The launch expands crypto access on a mainstream brokerage platform and intensifies fee competition among established financial firms and digital-asset trading providers.
Could Morgan Stanley’s aggressive crypto expansion on E*Trade spark a fee war that transforms how Americans access digital assets?
With evolving regulations and new custody rules, how secure and compliant will Morgan Stanley’s crypto offering remain as client adoption grows?