Apple captures 48% of global smartphone revenue in Q1 2026

12 articles · Updated · Wccftech · May 6

Counterpoint said Apple also reached a record 21% shipment share, matching Samsung, as global smartphone revenue hit $117bn despite a DRAM-driven shipment decline.
Apple's iPhone average selling price rose 11% year on year to $908, helped by strong demand for the iPhone 17 and 17 Pro Max and stable pricing amid higher component costs.
Samsung took 18% of revenue with a $399 ASP, while Xiaomi posted the sharpest top-five decline. Ongoing memory shortages could pressure the industry and raise iPhone 18 prices.

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