Counterpoint Research said Apple’s iPhone 17 led with 6% of global smartphone sales, while the top 10 models together accounted for a record 25% in the quarter.
Samsung’s flagship posted stronger initial sales than the Galaxy S25 Ultra, helped by a privacy display and upgraded AI features, but still trailed iPhones and lower-cost Android handsets.
The result suggests premium Android gains were outweighed by unusually heavy concentration among leading models; the Galaxy S25 Ultra had reached seventh place in Q1 2025 and ninth for 2025 overall.
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