HelloFresh SE beats first-quarter earnings estimates
Updated
Updated · Bloomberg · May 6
HelloFresh SE beats first-quarter earnings estimates
8 articles · Updated · Bloomberg · May 6
Adjusted EBITDA rose to €23.6 million, above analysts' €21 million forecast, while average order value increased 4.2% at constant currency.
The meal-kit company said its focus on customer loyalty rather than volumes is starting to pay off, helping limit the revenue decline versus analyst expectations.
The results suggest HelloFresh's cost programme is gaining traction as it seeks to improve profitability despite softer sales growth.
With profits up but revenue down, is HelloFresh's loyalty strategy a smart pivot or simply a managed decline?
Ready-to-eat meals now drive profits. Is HelloFresh quietly abandoning its original cook-it-yourself meal-kit model?
Can HelloFresh's new AI-driven 'Food OS' win the battle for the future of at-home dining?