Jaylen Brown accuses media of click bait over Embiid flopping comments

4 articles · Updated · Yahoo Sports · May 5

The Celtics star wrote on X on Tuesday that outlets were exaggerating remarks he made on a livestream after Boston's season ended against Joel Embiid.
Brown had said Embiid "flops" but also called him one of basketball's best big men, with the criticism drawing broad coverage across sports media.
The episode highlights how athletes' direct posts and livestreams can amplify controversy while limiting opportunities for follow-up questions or clarification.

When athletes become their own media, who is left to hold them accountable?

Is 'clickbait' a failure of journalism or just a reflection of audience demand?