OpenAI introduces self-serve ads manager and CPC bidding for ChatGPT ads
Updated
Updated · OpenAI · May 5
OpenAI introduces self-serve ads manager and CPC bidding for ChatGPT ads
13 articles · Updated · OpenAI · May 5
The beta Ads Manager is rolling out in the US, letting advertisers sign up directly, set budgets and bids, upload ads, and track performance.
OpenAI also added Conversions API and pixel-based measurement, while saying advertisers get aggregated results without access to personal details or individual conversations.
The update expands a pilot previously run with selected advertisers and partners, while OpenAI keeps CPM buying and says ChatGPT answers will remain separate from ads.
As ads enter ChatGPT, can OpenAI protect user privacy while chasing billions in revenue?
Will conversational ads in ChatGPT change how we discover and buy products online forever?
Is OpenAI's new ad platform a genuine threat to Google's search dominance?