Lidl updates loyalty scheme to points-based system

14 articles · Updated · BBC.com · May 5

The change took effect on Tuesday, with £1 spent earning one point, prompting social media complaints from shoppers who say rewards are now less generous.
Customers said previous perks such as 10% off after £250 monthly spending and bakery rewards after £10 were better, while Lidl said promotions like double or triple points will increase savings.
Retail analyst Catherine Shuttleworth said the model is more controllable and aligns Lidl with Tesco and Sainsbury's, after a 2024 watchdog review found supermarket loyalty pricing usually delivers genuine savings.

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