Harley-Davidson revives Sportster entry-level bike
Updated
Updated · The Autopian · May 5
Harley-Davidson revives Sportster entry-level bike
9 articles · Updated · The Autopian · May 5
CEO Artie Starrs said the 883cc model will cost about $10,000, launch globally next year and be built for the US market in York, Pennsylvania.
The move reverses former chief Jochen Zeitz's focus on higher-margin big bikes after sales slumped, while Harley discounted inventory heavily to help dealers clear stock.
Harley reported adjusted earnings of 22 cents a share, down from $1.07 a year earlier, though global retail sales rose 8% to 33,500 motorcycles, led by North America.
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