Dwayne Johnson debuts $3.3 million Jacob & Co. watch at 2026 Met Gala
Updated
Updated · HYPEBEAST · May 5
Dwayne Johnson debuts $3.3 million Jacob & Co. watch at 2026 Met Gala
3 articles · Updated · HYPEBEAST · May 5
The actor made his first Met Gala appearance in a custom Thom Browne skirted tuxedo, with the one-of-a-kind Billionaire III emerging as the standout accessory on the red carpet.
The diamond-set watch features a skeletonised case and bracelet, highlighting Jacob & Co.'s high-jewellery craftsmanship and technical design while underscoring Johnson's taste for oversized, attention-grabbing timepieces.
Johnson has previously worn Panerai, Audemars Piguet, Rolex and Richard Mille models publicly, but the Billionaire III ranks among his most extravagant choices and aligns him with collectors of gem-set avant-garde watches.
Is Johnson's diamond-covered watch considered true horology or simply extravagant jewelry by elite collectors?
Does a $3.3M watch amplify or undermine the cultural message of Dwayne Johnson's Met Gala skirt?
Are celebrity 'statement watches' authentic expressions or calculated moves in a high-stakes branding game?