Strauss Zelnick discusses AI and GTA VI's November 19 release
Updated
Updated · Business Insider · May 5
Strauss Zelnick discusses AI and GTA VI's November 19 release
7 articles · Updated · Business Insider · May 5
In Manhattan, the 68-year-old Take-Two chief said the game was delayed from fall 2025 and May 2026, while analysts estimate development costs at $1bn-$1.5bn.
Zelnick said Take-Two's nearly 13,000 employees use tools including Claude and Gemini, arguing AI boosts efficiency but will not necessarily make blockbuster games cheaper or faster.
Take-Two shares are down about 11% this year amid investor anxiety over AI competition, even as GTA V has sold more than 225 million copies and the company backs modding through FiveM.
Why did Take-Two fire its AI chief while publicly promoting the technology’s future in gaming?
Take-Two's CEO denies 'crunch,' but staff allege extreme overtime. What's the truth behind GTA VI's development?
Can a $1.5 billion game succeed when players face higher living costs and reject AI in art?
Rockstar’s GTA VI: November 2026 Launch, Human-Centered Creativity, and Technical Ambition Unveiled
Overview
Take-Two Interactive CEO Strauss Zelnick has confirmed the release of Grand Theft Auto VI for November 19, 2026, dispelling previous doubts and prompting the gaming industry to adjust its release calendar. Rockstar plans a major marketing campaign starting summer 2026, fueling intense fan excitement after a 12-year wait since GTA V. Despite embracing AI for efficiency and quality assurance, Rockstar remains committed to a handcrafted creative approach, rejecting AI-generated content. With an effectively unlimited budget, the game aims to push technical boundaries, delivering a massive, detailed world while targeting a stable 30 FPS on current consoles. Pricing is set between $70 and $80, balancing value and fan expectations for this highly anticipated launch.