Personal care brands raise prices as West Asia tensions drive up costs

4 articles · Updated · Fortune India · May 4

Hindustan Unilever has lifted prices 2-5% across its portfolio, while manufacturers report raw material costs up 20-30% and HUL expects input inflation of 8-10%.
Crude-linked ingredients, plastics, glass and freight are becoming costlier, with lead times rising and some specialised materials such as silicone oil and ammonia already under pressure.
Companies are using inventory buffers, supplier diversification and localisation, but may delay launches and focus on core products as Red Sea rerouting and Gulf-linked sourcing squeeze margins.

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