Chief executive David Jackson said the firm wants up to $175 million for the 88-room Colorado property, about $2 million a room.
If completed, it would be the first sale of a slopeside resort in Aspen since 2010, highlighting how rarely such assets come to market.
The asking price would rank at the high end nationally; by comparison, Braemar agreed last month to sell a Park Hyatt in Beaver Creek for just over $900,000 per room.
Why is the W Hotel Aspen valued at over double the per-room price of a recently sold luxury resort?
Can a $175M Aspen hotel sale succeed amidst declining ski tourism and a historically dry winter?