New Hampshire holds tourism summit and ad campaign amid industry uncertainty
Updated
Updated · WMUR Manchester · May 4
New Hampshire holds tourism summit and ad campaign amid industry uncertainty
10 articles · Updated · WMUR Manchester · May 4
At the 2026 Tourism Summit in Concord, officials cited high gas and jet fuel costs and last year's 30% drop in Canadian visitors.
Industry leaders said elevated fuel prices could shift travel toward staycations and nearby states, reducing longer-distance trips and squeezing family budgets ahead of summer.
Federal officials are also pushing to ease tariffs and resolve J-1 visa issues as the state promotes tourism and business investment to support its economy.
As high fuel prices push tourists closer to home, can a 'staycation' boom offset lost international revenue?
With travel costs soaring, can a simple ad campaign rescue New Hampshire's vital summer tourism season?