Bose launches Lifestyle Collection speakers for home market return
Updated
Updated · WIRED · May 5
Bose launches Lifestyle Collection speakers for home market return
15 articles · Updated · WIRED · May 5
The three-product lineup includes the $299 Ultra Speaker, $899 Subwoofer and $1,099 Soundbar, with preorders open now and sales starting on 15 May.
The Wi-Fi devices support AirPlay, Google Cast, Spotify Connect and Bluetooth, while becoming Bose's first speakers to integrate Alexa+ in the US.
Bose says the revived Lifestyle brand, discontinued in 2022 after debuting in 1990, reflects a planned re-entry into home audio amid lessons from Sonos's troubled 2024 app update.
Is reviving the 'Lifestyle' brand a return to audiophile roots or just nostalgic marketing for a new line of smart speakers?
With reported glitches, is Bose's exclusive Alexa+ integration a true selling point or a risky bet for its global comeback?