Local Russian brands capture market share after Western exit
Updated
Updated · The Business of Fashion · May 5
Local Russian brands capture market share after Western exit
9 articles · Updated · The Business of Fashion · May 5
Four years after Russia's full-scale invasion of Ukraine, departures by groups including LVMH and H&M left local high-street and fast-fashion players room to expand.
Sanctions reshaped a market that had represented a modest but meaningful slice of global fashion demand, accelerating the shift from international labels to domestic competitors.
The report highlights how the post-invasion retreat of Western companies has altered Russia's fashion industry, with local brands moving quickly to fill gaps left by foreign retailers.
With a third of new brands failing since 2022, is Russia's dream of a self-sufficient fashion market already dead?
As Russia’s fashion industry pivots to making military uniforms, can its homegrown brands survive the country's war economy?