LIV Golf retains Ducera Partners for long-term capital strategy
Updated
Updated · LIV Golf · May 4
LIV Golf retains Ducera Partners for long-term capital strategy
13 articles · Updated · LIV Golf · May 4
The New York-based league said Ducera will help find long-term investors as LIV shifts to a diversified multi-partner model, with CEO Scott O'Neil and chairman Gene Davis backing the process.
LIV said sponsorships and partnerships are up 40% year on year, ticket sales have risen more than 130%, and its broadcasts now reach nearly one billion households in 200 countries and territories.
The move follows the recent appointment of independent directors Gene Davis and Jon Zinman, as the Saudi-backed circuit seeks a stronger financial base for its next phase of growth.
With Saudi funding gone, can LIV Golf find new investors before its massive financial losses force it to fold?
Will golf's biggest stars abandon the league as their lucrative contracts and LIV's own future hang in the balance?