Updated
Updated · Kotaku · May 4
Scalpers resell Target Pokémon merchandise at inflated prices
Updated
Updated · Kotaku · May 4

Scalpers resell Target Pokémon merchandise at inflated prices

6 articles · Updated · Kotaku · May 4
  • At Target, Pokémon Pop-Tarts priced at $2.89 sold on eBay for up to $25, while a jacket, bag and pin bundle fetched $490.
  • The promotion, launched this past weekend, has quickly sold out in many stores, with jackets, bags and tote sets also reselling for well above retail.
  • Some sellers also tried to flip stolen in-store Pokémon display standees and boxes, with less success, as Target is expected to release a second wave of merchandise on 6 June.
As bots target the June 6 restock, what is Target's plan to prevent another instant sellout for fans?
With scalping fueling armed robberies, are retailers prepared for the violent risks of limited-edition product drops?
Is the Pokémon chaos a supply failure, or a deliberate marketing strategy that profits from manufactured scarcity?