KPMG AI usage dashboard is easy to manipulate, employees say
Updated
Updated · Business Insider · May 4
KPMG AI usage dashboard is easy to manipulate, employees say
9 articles · Updated · Business Insider · May 4
In KPMG's 10,000-worker US advisory division, staff say the late-2025 tracker can be gamed despite a 75% usage target and the firm's claim that more than 90% of US employees use AI weekly.
Employees told Business Insider a single prompt can count as daily use, weekend automation can boost scores, and some popular coding tools are not tracked, potentially distorting adoption data.
KPMG says the dashboard supports broader AI incentives, training and cash awards after urging staff to use AI, as companies including JPMorgan, Disney and Amazon also monitor workplace AI adoption.
If 95% of AI investments show no return, is tracking employee usage the right solution?
When AI usage targets are easily gamed, how can firms measure the quality of human-AI collaboration?