Erikona Bank of America projects Grand Theft Auto 6 at $80
Updated
Updated · Seeking Alpha · May 4
Erikona Bank of America projects Grand Theft Auto 6 at $80
6 articles · Updated · Seeking Alpha · May 4
The forecast followed the IICON video game conference in Las Vegas and marks a rise from the previously assumed $70 price point.
The higher estimate centres on Take-Two Interactive's upcoming release and signals expectations that publishers may push game prices beyond current top-tier norms.
Earlier reporting said the idea was framed as a way to lift industry pricing amid rising development costs and pressure on profitability across gaming.
Beyond the sticker price, is GTA Online's monetization the real strategy to recoup the game's massive $3 billion cost?
Will an $80 GTA 6 save the gaming industry or just pass the bill for unsustainable development onto players?