Oreo unveils Firecracker Pop cookie for America's 250th birthday
Updated
Updated · Fox News · May 4
Oreo unveils Firecracker Pop cookie for America's 250th birthday
14 articles · Updated · Fox News · May 4
The limited-edition cookie, due in stores on 4 May, is a Popsicle collaboration with blue raspberry, lemon and cherry creme between two golden cookies.
The launch joins other semiquincentennial-themed products, including Cheerios birthday cake cereal, Coca-Cola America250 bottles and mini-cans, and Mountain Dew's temporary American Dew rebrand.
Companies are using patriotic packaging and flavours to tap summer celebrations, while other novelty items such as Steak 'n Shake's Statue of Liberty milkshake have also drawn attention.
Beyond summer sales, what will determine if these patriotic-themed foods and drinks become valuable collectibles in the future?
How does this massive corporate marketing effort shape the cultural meaning of America's 250th anniversary celebration?