Speaking about AI Mode and AI Overviews, Todorovic said there is no “magic wand” for SEO adaptation and urged site owners to use AI for data analysis, competition research and content improvement.
He said businesses that keep offering clear user value should continue attracting audiences through Google, while warning against cheaply mass-generating content that adds little benefit.
The discussion reflects wider anxiety that AI search features could disrupt the web ecosystem, as Google argues adaptation should focus on practical AI use and stronger products rather than shortcuts.
Google's AI needs the web's content to function, yet it harms publishers. Is this a sustainable ecosystem or a slow death for the open web?
If being cited in an AI Overview is the new #1 rank, what hidden factors now decide which content Google's AI chooses?
As AI answers cause massive traffic declines, what is the new survival model for businesses built on clicks and ads?