Nigel Farage tops AI references in British politics prompts

6 articles · Updated · The Guardian · May 4

Peec AI tested 5,000 prompts across systems including ChatGPT and Google AI Overview, generating 280,000 data points; Reform UK appeared in 88% of Google AI Overviews.
The study found Farage surfaced more than Keir Starmer across multiple systems, with Labour and the Liberal Democrats generally more visible than the Conservatives or Greens depending on the issue.
Researchers said chatbots increasingly answer political queries using frequently repeated web and social media content, raising concerns over manipulation, misinformation and a new battleground for party messaging.

With deepfakes and AI farms on the rise, can regulators act fast enough to safeguard upcoming elections?

Is AI's political bias a flaw to be fixed, or an accurate mirror of our own divisive social media?