LEGO Group launches May the 4th Star Wars deals and events
Updated
Updated · Gadget Flow · May 4
LEGO Group launches May the 4th Star Wars deals and events
11 articles · Updated · Gadget Flow · May 4
Running from 1-6 May, the promotion offers a free Darksaber build on $160 Star Wars purchases and an exclusive display with the $249.99 UCS Mandalorian N-1 Starfighter.
LEGO is also offering double Insiders points, smaller free mini-builds such as the Razor Crest, early access for members and in-store weekend events ahead of 4 May.
The rollout includes nine new sets, many tied to The Mandalorian, reflecting how Star Wars Day has evolved from a niche fan joke into a broader retail and community event.
With Star Wars Day a retail success, which fan-made holiday will corporations target next?
Is LEGO's $250 Starfighter a toy for fans or a luxury good for the wealthy?
As corporations increasingly commercialize Star Wars Day, are fans losing control of their own grassroots holiday?