Studio head Randy Pitchford stated on X on 4 May that no AI-made work that customers could ever see is allowed at Gearbox.
He issued the clarification after backlash over an AI-generated image he shared and fan suspicions that Borderlands 4 patch notes from 30 April were AI-written.
Players cited generic phrasing and incorrect terms such as “acid” instead of “Corrosive”, reflecting wider gamer hostility to generative AI and concern about its use in future games.
Gearbox claims a strict anti-AI policy, but were its latest Borderlands patch notes secretly AI-written?
As gamers reject AI, why do studio heads risk backlash by publicly using the controversial tech?