Updated
Updated · The Philadelphia Inquirer · May 4
Wawa releases limited-edition Gritty Smoothie for Flyers playoff run
Updated
Updated · The Philadelphia Inquirer · May 4

Wawa releases limited-edition Gritty Smoothie for Flyers playoff run

6 articles · Updated · The Philadelphia Inquirer · May 4
  • The 24oz mango-pineapple-tart-cherry drink launches Monday at more than 400 Philadelphia-area stores, topped with whipped cream and chocolate chips in a disposable Gritty-themed cup.
  • The promotion ties two Philadelphia brands as the Flyers face the Carolina Hurricanes, after Wawa and the mascot teased the collaboration on social media since late March.
  • Wawa, which has about 1,200 stores in 13 states and Washington, DC, says the smoothie is regional only despite broader national followings for both brands.
Does a regional exclusive product risk alienating a mascot's global fanbase?
Can a brand built on hyper-local icons successfully conquer the national stage?
Why are chaotic mascots proving more effective than polished corporate branding?