The release adds a matching iPhone and iPad wallpaper to the Apple Watch band and face, with the Sport Loop priced at $49 in the US.
The band is available to order now in 40mm, 42mm and 46mm sizes, with Apple Store availability later this week.
Apple said the collection celebrates LGBTQ+ communities and supports related organisations, while the customizable Pride Luminance face and wallpaper are due with watchOS 26.5, iOS 26.5 and iPadOS 26.5 this month.
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