Nielsen reveals Star Wars age-group favourites for Q1 2026

1 articles · Updated · Variety · May 4

Gen Alpha and Baby Boomers favoured The Mandalorian, Gen Z preferred The Clone Wars, and Millennials and Gen X chose Andor.
Nielsen said US audiences watched 33 billion minutes of Star Wars across linear TV and streaming in 2025, with films taking 44.2% of viewing and live-action series 38.9%.
A New Hope was the most-watched title overall, while Andor led live-action series with 7.4 billion minutes and topped viewing on Star Wars Day 2025.

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