Gen Z and Gen Alpha reshape snack demand and grocery shelves

6 articles · Updated · Fox News · May 4

NielsenIQ says 35% of parents with Gen Alpha children prioritise natural ingredients and 34% seek high-protein snacks, while about 25% of consumers avoid synthetic additives.
Brands are simplifying labels and marketing as younger shoppers use apps such as Yuka and Fooducate, trust influencers and reviews, and often choose smaller packs despite higher per-unit prices.
The shift aligns with the FDA's 2027 ban on Red Dye No. 3, while protein, gut-health, global-flavour and nostalgic snacks remain strong in a market where about three-quarters snack daily.

Beyond Red Dye No. 3, what controversial ingredients still lurk in snacks that are legally labeled as 'natural'?

Will the booming clean-label food trend widen the health and wealth gap in America's grocery aisles?