New websites increasingly use AI-generated text, researchers find
Updated
Updated · FlowingData · May 4
New websites increasingly use AI-generated text, researchers find
9 articles · Updated · FlowingData · May 4
A study of sites published from 2022 to mid-2025 estimated about 35% were AI-generated or AI-assisted, rising from none before ChatGPT's late-2022 launch.
The researchers found more AI text was linked to lower semantic diversity and more positive sentiment across new websites.
But they found no statistically significant evidence that AI growth reduced factual accuracy or stylistic diversity, diverging from widespread fears about online information quality.
As AI makes the internet more positive but less diverse, is its cheery tone masking a deeper loss of critical thought?
With AI content flooding the web, will future AI models get trapped in a digital echo chamber of their own making?
In a 'zero-click' world of AI summaries, how can human creators prove their work is still essential and valuable?