Updated
Updated · TechCrunch · May 3
Hunter Peterson's TikTok rally draws pledges to buy collapsed Spirit Airlines
Updated
Updated · TechCrunch · May 3

Hunter Peterson's TikTok rally draws pledges to buy collapsed Spirit Airlines

9 articles · Updated · TechCrunch · May 3
  • By Sunday, 36,000 founding patrons had pledged nearly $23 million after Spirit abruptly cancelled all flights, cut 17,000 jobs and told ticket holders not to come to airports.
  • Peterson's website, built in about an hour, crashed under demand, but the pledges are non-binding and far short of the billions typically needed to acquire and relaunch an airline.
  • He has since appealed for aviation lawyers, PR specialists and other help for the tongue-in-cheek Spirit 2.0 effort after the budget carrier's weekend collapse stunned low-fare travellers.
With a major budget airline gone, could a non-profit, fan-owned model be the key to ensuring affordable air travel remains a reality?
Inspired by a football team, can a fan-owned airline overcome the immense regulatory hurdles and billion-dollar realities of the aviation industry?