Pooja Hegde launches Lays campaign and sparks strong internet reaction

8 articles · Updated · indiaherald.com · May 3

Fans flooded social media with praise, calling her “Choco Pooja”, “peak fitness” and “Indian Monica Bellucci” after the campaign images appeared online.
Posts described the advert as highly appealing and said the actress drew admiration across fan groups while promoting the snack brand.
The report frames the campaign as quickly gaining viral traction online, with enthusiastic reactions helping amplify Lays' latest celebrity-led marketing push.

Could Lay's focus on celebrity-driven marketing overshadow its sustainability efforts and product innovations in consumers' minds?

How does Pooja Hegde's campaign compare to other celebrity endorsements in terms of actual sales and brand attachment?