12 articles · Updated · The Wall Street Journal · May 3
The report says hardware chief John Ternus is expected to succeed Cook after his 15-year run leading the iPhone maker since 2011.
It credits Cook with building Apple’s global supply chain around the iPhone, helping drive the company to a roughly $4tn market value despite setbacks including Siri, the scrapped car project and Apple Card losses.
The change comes as Apple faces questions over its next growth platform beyond smartphones, from AI agents to wearables, and over how trade tensions could challenge the globalisation model Cook championed.
As globalization fractures, can Apple's next leader stop the world's next tech platform from being designed and built elsewhere?
Will Apple's retreat from Chinese manufacturing bring US jobs back or just lead to pricier iPhones and a stronger rival in Asia?
The smartphone era is ending. Is Apple's big bet on AI agents the next revolution or another high-profile failure like its canceled car?