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Updated · Asbury Park Press · May 3Target app suffers widespread outage
12 articles · Updated · Asbury Park Press · May 3
- More than 200 complaints were logged shortly after 9am EST on Sunday, with over 70% tied to the shopping app rather than Target's website.
- Some users also reported trouble accessing the website or logging in, but the app accounted for most of the disruption.
- The issue was being addressed, though no timetable was given for full restoration, potentially disrupting Sunday morning purchases.
Could Target's push for rapid AI-driven innovation be making its app more vulnerable to costly outages? How might Target's growing dependence on digital platforms threaten its ambitious omnichannel and loyalty strategies?